September 2020
Beginner to intermediate
176 pages
2h 20m
English
book
Customer Data and Privacy: The Insights You Need from Harvard Business Review
by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
Content preview from Customer Data and Privacy: The Insights You Need from Harvard Business Review
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2
WHY IT’S A BAD IDEA TO LET A FEW TECH COMPANIES MONOPOLIZE OUR DATA
by Maurice E. Stucke
“It’s no good fighting an election campaign on the facts,” Cambridge Analytica’s managing director told an undercover reporter, “because actually it’s all about emotion.” To target U.S. voters and appeal to their hopes, neuroses, and fears, the political consulting firm needed to train its algorithm to predict and map personality traits. That required lots of personal data. So, to build these psychographic profiles, Cambridge Analytica enlisted a Cambridge University professor, whose app collected data on 50 million Facebook users and their friends. Facebook, at that time, allowed app developers to collect this personal data. Facebook argued that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
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