ENDNOTES

1 Barney Beal, “CRM’s ROI Answer,” SearchCRM.com, March 23, 2005. Beal quotes Meta Group (now part of Gartner) analyst David Newman, who explains that the reason companies have failed to quantify their CRM ROI is due to their failure to consider data management and data architecture.
2 William Bard, Jessica Harrington, Erin Kinikin, and John Ragsdale, “Evaluation of Top Enterprise CRM Software Vendors Across 177 Criteria,” Forrester Research, 2005.
3 “Taxonomy and Content Classification: A Delphi Group Report,” April 11, 2002. See www.delphigroup.com/research/whitepapers/WP_2002_TAXONOMY.PDF.
4 Patti Freeman Evans for JupiterResearch, “US Online Retail Forecast, 2005-2010,” January 19, 2006.
5 Tony Kontzer, “High Rollers,” InformationWeek, September 13, 2004.
6 Michele O’Connor, “Data Quality in the EMPI,” Advance for Health Care Professionals, June 6, 2005.
7 According to the “Advocates Guide to the Help America Vote Act 2002.” See www.demos.org/home.cfm.
8 Baseline Consulting white paper, “FindROI: Justifying and Re-justifying Strategic IT Programs,” 2003. See www.baseline-consulting.com.
9 Contivo, Inc., “Introducing Enterprise Integration Modeling,” www.contivo.com.
10 Carol Levin, “Pulling It All Together,” PC Magazine, February 26, 2002.
11 Craig Knoblock and Subbarao Kambhampati, “Tutorial on Information Integration on the Web,” presented at the 18th National Conference on Artificial Intelligence, July 29, 2002.
12 Colin White for The Data Warehousing ...

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