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Customer-Driven Budgeting by Floyd Talbot

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Chapter 1

Before You Begin

Everything has a beginning; you must start somewhere, so start intentionally.

Organization of the Book

This book has three parts:

1.Preplanning steps for preparing the company for the budgeting process

2.Preparing the budget: pro forma financial statements and business measurements

3.Implementation and ongoing monitoring for meeting stated objectives

Each step supports the next and builds on the previous one toward success in gaining and retaining customers. The first step lays the groundwork. The second builds upon it with an informed forecast. The third tracks and measures business performance for planning and determining success in meeting set objectives and business mission.

Budgeting, Beyond Budgeting, or No ...

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