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Customer Experience For Dummies by Bob Kelleher, Roy Barnes

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Part IV

Making it Stick

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webextras.eps Find out how text analysis tools can help you to sort through customer comments in a free article at www.dummies.com/extras/customerexperience.

In this part...

  • Discover the importance of measuring performance in customer experience.
  • Explore key customer experience metrics.
  • Find out how to prioritize customer experience initiatives, projects, and programs for best results.

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