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Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution by David Hamme

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2

The Innovation Recipe: Surfing the Wave of Change

As history clearly demonstrates, consistent performance in the business world is a rarity—achieved by only a scant few enterprises. But the fact that even a few are able to deliver year after year begs the question, “What are they doing different” Despite a multitude of research studies and long-winded hypotheses, the code remains to be cracked. In fact, several prominent business theorists recently suggested that performance is more luck than anything. From my perspective, such a fatalistic tone ignores those successful enterprises that consistently delight customers, seize market share, and deliver bottom-line results year after year. Someone wins the battle in every marketplace. The question ...

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