Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution

5

Process System: Only Build with an Accurate Blueprint

The late Barry Goldwater was a political icon; he was the Republican nominee for president in 1964 and represented Arizona in the U.S. Senate for 30 years. In 1979, during the Iran hostage crisis, the Senate Foreign Relations Committee, of which Goldwater was a member, met to discuss the possibility of launching a military mission to free the American hostages. As the discussion raged, Senator Goldwater realized that several committee members were unaware of Iran’s geographic location. This lack of a foundational understanding hindered the debate on the risks of destabilizing an influential player in such a volatile region of the world. Before the next committee meeting, Senator Goldwater ...