Customer-Oriented Marketing Strategy

Table of contents

1. Cover
2. Half Title
3. Title Page
4. Copyright Page
5. Abstract
   1. Abstract
   2. Keywords
6. Contents
7. Preface
8. Introduction
9. Chapter 1 Evolution of Marketing Concept into Market Orientation—A Historical Perspective
   1. Chapter Summary
10. Chapter 2 Foundations and Implications of Market Orientation as a Philosophy, Method, or Strategy
    1. Chapter Summary
11. Chapter 3 Market Orientation Strategy as an Application of Relationship Marketing
12. Chapter 4 How to Become a Market-Oriented Organization
    1. Listen to the Customer
    2. Target Customers Precisely
    3. Measure and Manage Customer Expectations
    4. Commit to Continuous Improvement and Innovation
    5. Manage Culture Along With Strategy and Structure
    6. Grow With Partners and Alliances
    7. Destroy Marketing Bureaucracy
13. Chapter 5 The Antecedents of Market Orientation
    1. 10 Years of High Levels of Service
    2. Senior Management Characteristics
    3. Interdepartmental Dynamics
    4. Interdepartmental Connectedness
14. Chapter 6 Implanting Market Orientation in Organizations
    1. A Guideline for Implanting Market Orientation
    2. Action Plan for Implementation
    3. Chapter Summary
15. Chapter 7 Measurement of Market Orientation
    1. About QVC
16. Chapter 8 Consequences of Market Orientation Effect on Organizational Performance
    1. Chapter Summary
17. Chapter 9 Market Orientation in International Markets
    1. Export Market Orientation
    2. Chapter Summary
18. Notes
    1. Chapter 8
    2. Chapter 9
19. References
20. Index
21. Ad Page
22. Back Cover