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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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Questions for Reflection

These questions will help you set realistic expectations for the length of each CRM projects. Based on your answers to Questions 1 and 2, plot your company's position on the chart shown in Figure 5-3. What size is your company: number of employees, locations, countries where located?

1:How complex is your customer base in terms of number of individuals, companies; type of customers (consumer, B2B); number of industries engaged in?
2:What is your position on the following chart? You should limit the scope of each project such that you believe the entire project can be finished in no more than this amount of time.

This chart ...

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