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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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Questions for Reflection

These questions will start you thinking about where your company is today and where it's headed. First think about where you want to be, then write down your current status for each of the following common concepts:

1:What's the future and current state of your customer segmentation strategy?
2:What's the current state of your customer's life cycle? Should it change in the future? How can you help?
3:What's the future and current state of your customer touch point strategy?

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