This exercise will get help you start thinking about your company's customer information needs.
|1:||On a piece of paper, jot down a few notes outlining your company's five greatest issues and opportunities for the coming year.|
|2:||Circle all the nouns on your list. At the bottom of the page, write down the circled “data classes.”|
|3:||How is your company set to capture, store, and access information about each of the data classes?|