O'Reilly logo

Customer Relationship Management: Getting It Right! by Judith W. Kincaid

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Questions for Reflection

This exercise will get help you start thinking about your company's customer information needs.

1:On a piece of paper, jot down a few notes outlining your company's five greatest issues and opportunities for the coming year.
2:Circle all the nouns on your list. At the bottom of the page, write down the circled “data classes.”
3:How is your company set to capture, store, and access information about each of the data classes?

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required