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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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Questions for Reflection

Thinking about your company's customer information, does anyone in the organization recognize and value it as an asset?

1:Has anyone in your company taken responsibility for the company's customer information asset? Who? Where do these folks report?
2:Are there standards and processes applied to managing the information asset? Is anyone measured on the results?
3:Does your company have data standards that are universal and consistently applied?
4:Does the company have a large, global customer base, or is it primarily made up of local domestic customers? How local can your company afford to act?

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