Thinking about your company's customer information, does anyone in the organization recognize and value it as an asset?
|1:||Has anyone in your company taken responsibility for the company's customer information asset? Who? Where do these folks report?|
|2:||Are there standards and processes applied to managing the information asset? Is anyone measured on the results?|
|3:||Does your company have data standards that are universal and consistently applied?|
|4:||Does the company have a large, global customer base, or is it primarily made up of local domestic customers? How local can your company afford to act?|