Customer Relationship Management: Getting It Right!

22.4. Writing Your Online Statement

While each company has its own culture, practices, and economic situations, little is to be gained by providing customers with a lengthy discussion of developing the details of your internal policy. But the external statements we make to our customers are a different story. We will focus on developing your online privacy statement because the more we can use a standard framework for communicating our policies, the easier it will be for customers to understand what they need to understand. The online statement is critical because so many customers are particularly concerned about releasing their personal data over the Internet. If you have uncovered some areas where you are particularly vulnerable since you ...