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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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Copyright

Library of Congress Cataloging-in-Publication Data

A CIP catalog record for this book can be obtained from the Library of Congress.

Editorial/production supervision: Mary Sudul

Cover design director: Jerry Votta

Cover design: DesignSource

Manufacturing manager: Alexis Heydt-Long

Acquisitions editor: Jill Harry

Editorial assistant: Kate Wolf

Marketing manager: Dan DePasquale

Publisher, Hewlett-Packard Books: Patricia Pekary

© 2003 by Hewlett-Packard Company

Published by Prentice Hall PTR

Prentice-Hall, Inc.

Upper Saddle River, New Jersey 07458

Prentice Hall books are widely used by corporations and government agencies for training, marketing, and resale.

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