O'Reilly logo

Customer Relationship Management: The Bottom Line to Optimizing Your ROI by Dr. Natalie L. Petouhoff, Dr. Jon Anton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Defining Return on Investment (ROI)

Every chief executive officer has a fiduciary duty to maximize the return on every dollar of capital available to the company. Therefore, with a limited supply of capital for investments in process enhancements, every proposal for capital expenditure must be accompanied by a complete financial analysis demonstrating the possible return to the company of the proposed investment. Many times people tend to avoid trying to do these kinds of calculations because they know that the numbers they have to work with are estimates. For most C-level executives, a well-thought-out estimate is better than nothing. Most CFO projections are just that, so don't be afraid to venture into ROI land. We have included ways to measure ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required