December 2001
Intermediate to advanced
272 pages
7h 29m
English
book
Customer Relationship Management: The Bottom Line to Optimizing Your ROI
by Dr. Jon Anton, Dr. Natalie L. Petouhoff
Content preview from Customer Relationship Management: The Bottom Line to Optimizing Your ROIBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CRM and Service Levels ARE Business Critical!
Does the Egyptian plover (a rare bird) have service levels? The key job of this bird is to pick the teeth of crocodiles. That bird had better get it right. A misdirected peck into a decaying molar can mean the difference between getting dinner and being dinner! Business critical indeed.
—Mike Pettit, IT partner, Taylor Walton Solicitors
For CRM suppliers (internal and external), ASPs, code supporters, and others in the IT world who exist on promises of efficiency, reliability, and specialist knowledge, the financial price of failure can be every bit as terminal as for the croc's hygienist. Whether the people you depend on are internal or external suppliers, the game is the same, “Do what you said ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.