Chapter 4 Leads Generation
Streaming new fresh prospects into the sales process is what every business wants, it is vital to nurture client bases to keep businesses afloat. This function is also part of the purpose of creating, developing and nurturing relationships with clients even if, technically, it is not part of the CRM as a tool. Leads generation is about operational marketing: engaging people with content to attract interest and becoming visible by nurturing brand awareness. It foster interacting with interested people to pursue sales.
The topics covered in this chapter are as follows:
- Leads, prospects and opportunities: Marketing
- What engages people
- What is Leads Generation
- The buyer persona
- Prospects ...
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