Chapter 6 Data Architecture
What is the architecture of data? Why and how can a set of fields have an architecture? Are they not all just data?
These are a few questions that often arise during CRM design within organisations. And it is obvious why people wonder about it, as the purpose of the CRM itself is not always clear. To have an understanding of why data need to be organised and planned in quantity, quality and functionality, we need to start with the purpose of CRM. To enable the CRM tool to unfold its full potential we need to design its informative scope.
According to the purpose of creating reporting and deploying information, which is also the final CRM value, we have to decide how wide and deep the ...
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