March 2021
Intermediate to advanced
212 pages
4h 39m
English
Content preview from Customer Relationship Management
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The Customer Rules the Roost
The customer rests at the epicenter of the CRM business model. The customer is KING.
A neat summary of the absolute importance of the customer was articulated by Mahatma Gandhi, father of the Indian nation (Dr. Babu 2016):
“A customer is the most important visitor on our premises. He is not dependent on us; we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.”
The number 1 marketing commandment is: “KNOW YOUR CUSTOMER.”
After all, in simple terms, if you don’t really know them, how can you: ...
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