March 2021
Intermediate to advanced
212 pages
4h 39m
English
Content preview from Customer Relationship Management
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Introduction
All the CRM principles and practices apply to B2B, but even more so with a degree of escalation in the importance of managing the sales process for two primary reasons:
• Customers have all the transaction invoices linked to them to give a complete sales history.
• The company is dealing directly with the primary customer who is purchasing the product or service.
We can place this in the context of the CRM framework.
At the topline, CRM is a strategic approach to the management of a company’s interaction with current and potential customers.
The CRM software system is the primary tool that enables a company to accomplish this with contact management, sales management, and more. It facilitates an organization’s relationship ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.