The various business benefits associated with implementing different elements of the CRM approach to corporate management have been highlighted in the earlier chapters.
The benefits stemming from employing a CRM business model and strategy can be broadly divided into two camps: delivering the CRM central commercial goal of profit optimization and the various strands of benefits flowing from the working practices associated with it.
We summarize below the main benefits pertaining to both with, obviously, an overlap between the two given that they are complementary to one another.
Commercial Goal
Adopting the CRM business model is a primary route to the optimization of ongoing long-term company profits by:
1. Building a ...
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