December 2022
Intermediate to advanced
452 pages
14h 39m
English
Content preview from Customer Relationship Management, 1st Edition by Pearson
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The effects of marketing activities
How can we build an understanding of the effects of marketing activities? It is relatively easy to measure the response on one specific marketing activity: how many people or organisations respond to a mailing, a phone call or an invitation on a website? The total number of people approached or visitors is known and can be related to the number of responders. One can, however, wonder what this information actually tells you about the marketing effects. The question not addressed is what people finally bought and what the bottom line margin was on this transaction. It is also unknown who these customers were and what the contribution of the interaction was to their lifetime value. Did the marketing activity ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.