December 2022
Intermediate to advanced
452 pages
14h 39m
English
Content preview from Customer Relationship Management, 1st Edition by Pearson
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Implementation of CRM systems
The step-by-step development of the CRM competencies of an organisation is covered in this chapter. First we describe the aspects which must receive attention during the implementation of CRM. Then we will provide a scan which a company may use to determine its position: how does it score with regard to the various aspects of CRM? A comparison of this assessment with the strategy provides insight into the CRM initiatives to be taken. These are divided into programmes which are then developed into different projects.
In this chapter we will address the following questions
- What leads to satisfaction with CRM (systems)?
- What causes disappointing results from CRM (systems)?
- How to implement CRM and how to form a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.