Clustering of Product Associations

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13.1 What Is Association Analysis and Its Uses in Business?

13.2 Market Basket Association Analysis

13.3 Revisiting Product Affinity Using Clustered Associations

13.4 The Business and Technical Side of Clustering Associations.

13.5 References

13.1 What Is Association Analysis and Its Uses in Business?

Back in Chapter 10, “Product Affinity and Clustering of Product Affinities,” we briefly introduced the concept of product associations as we investigated product affinities and how to cluster and segment these types of data attributes. If customers purchased more than one item in a specific time period, ...

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