Combining Attitudinal and Behavioral Segments |
15.1 Survey of Methods of Ensemble Segmentations.
15.2 Two Methods for Combining Attitudinal and Behavioral Segments.
15.3 Presenting the Business Case Simply from a Complex Analysis.
15.1 Survey of Methods of Ensemble Segmentations
The word ensemble means to combine, collect, or collaborate. Ensemble models have been around for quite some time. Typical methods for combining different models of the same target variable have been reported as bagging and boosting. Bagging stands for bootstrap aggregation, and one of the first reported bagging algorithms ...
Get Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.