Combining Attitudinal and Behavioral Segments

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15.1 Survey of Methods of Ensemble Segmentations.

15.2 Two Methods for Combining Attitudinal and Behavioral Segments.

15.3 Presenting the Business Case Simply from a Complex Analysis.

15.4 References.

15.5 Additional Exercise.

15.1 Survey of Methods of Ensemble Segmentations

The word ensemble means to combine, collect, or collaborate. Ensemble models have been around for quite some time. Typical methods for combining different models of the same target variable have been reported as bagging and boosting. Bagging stands for bootstrap aggregation, and one of the first reported bagging algorithms ...

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