Segmentation of Customer Transactions



16.1 Measuring Transactions as a Time Series.

16.2 References

16.3 Additional Reading

16.4 Additional Exercise

16.1 Measuring Transactions as a Time Series

“If time be of all things the most precious, wasting time must be the greatest prodigality.” Benjamin Franklin coined that phrase. So, how can we best define a time series? Essentially, a time series is a collection of observations ordered sequentially in time. Figure 16.1 shows a representation of a time series.

Figure 16.1 A Typical Time Series

There are many examples of time series data in a variety of industries. People measure things that ...

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