Segmentation Using a Cell-Based Approach |
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4.1 Introduction to Cell-Based Segmentation
4.2 Segmentation Using Cell Groups—RFM
4.2.1 Other Cell Types for Segmentation
4.3 Example Development of RFM Cells
4.4 Tree-Based Segmentation Using RFM
4.5 Using RFM and CRM—Customer Distinction
4.1 Introduction to Cell-Based Segmentation
As indicated in Chapter 1, “Introduction,” segmentation is the process of dividing up records in your database, be it customers or prospects, and somehow classifying them into specific categories, groups, or segments. The process of doing this and subsequent ...
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