Chapter 3 Customer Service in Ghana
Building a good customer experience does not happen by accident, it happens by design.
Clare Muscutt
By the end of this chapter, you will be able to:
- Understand the dynamics of customer service in Ghana.
- Know the state of customer service of different business sectors in Ghana.
- Identify gaps in customer service in Ghana.
- Understand strategies to improve customer service in Ghana.
Chapter Outline
- Customer service in Ghana
- Customer service as competitive advantage
- What was the state of customer service delivery in Ghana?
- Customer service delivery gaps in Ghana
- How to bolster customer service in Ghana
- Reference
Customer Service as Competitive Advantage
In the service ...
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