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Customer Service: How to Attract, Retain, and Interact with High-Quality Customers by Jeff Havens

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Section #1

This section will utilize the following video:

Episode 1. A Tale of Two Businesses

Learning Objectives:

Illustrate two real-world approaches to customer service

Highlight the effect of quality customer service on revenue, retention, and overall success

Image Suggested Instructor Outline

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Begin by either handing out workbooks or making sure that everyone has their workbook with them. Introduce yourself and the course. If you are handing out workbooks for the first time, have everyone read the introduction or read it together as a class. This ...

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