CHAPTER 6

Looking Before You Leap: E-Customer Contacts

GIVE YOUR E-CUSTOMERS THE SAME QUALITYOF SERVICE YOU GIVE YOUR FACE-TO-FACEAND TELEPHONE CUSTOMERS

Write down a typical customer contact that is reflective of your E-commerce interactions:

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Think about the scenario you created above as you work through this chapter. Use it as the example when answering the Practice Lesson questions at the end of the chapter.

E-commerce has quickly become an accepted means of conducting business. In fact, customers often prefer the ...

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