Introduction

We are slowly coming out of the worst recession in more than a generation. It is estimated that millions of businesses closed their doors. Numerous others filed for bankruptcy protection. Experts acknowledge that recovery will be very slow, which means that more businesses are likely to close their doors.

With consumer confidence and customer loyalty at an all-time low, providing exceptional customer service is no longer an added benefit; it is a necessity. Customers who are not satisfied with the way they are treated are jumping ship and taking their business elsewhere. Customer loyalty can be your key to restoring consumer confidence, which can keep your business afloat. Can you afford not to read this book? Think about it this ...

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