SECTION 5

Discussion and Conclusion

From a reading of the book, and the examples given, it becomes abundantly clear that the design and a pursuit of a new strategy, process, product, and service looks predominantly at the positive value creation for the company or for the people in control. Most do not pay heed to the value destruction potential, especially on customers and other stakeholders. They even ignore this, or in their minds, minimize its impact. Much of this primarily impacts third parties such as citizens, customers, employees (loss of jobs), and society.

However, from a corporate viewpoint, potential value destruction studies and analysis during the design process could have revealed better design, better processes, more effective ...

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