O'Reilly logo

Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most by Bolivar J. Bueno

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 7

Generating Insights and Discovering Meaning

Every morning, a gazelle wakes up. It knows that it must run faster than the fastest lion, or it will be killed. Every morning, a lion wakes up. It knows that it must run faster than the slowest gazelle, or it will starve to death. It doesn’t matter whether you’re a lion or a gazelle—when the sun comes up, you’d better be running.

What makes the gazelle run? What spurs the lion to run ever faster? Instinctive forces are at play, driving every step and providing the impetus to run. Neither the gazelle nor the lion needs to consciously articulate the reasons it runs. They both act without examining their motivations.

Our customers are running, too. And like the gazelle and the lion, they often ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required