CHAPTER 11

Living the Model

What We Expect from Ourselves: Adhering to the Brand Model

Developing a great Brand Model for your business takes time. Investing significant amounts of resources into understanding the wants, needs, and desires of your Brand Lovers provides you with a valuable tool that can guide your business to a point of greater profitability and heightened efficiency. But crafting and implementing the Brand Model are only the beginning. To be successful, you must adhere to your Brand Model.

What does it mean to adhere to your Brand Model? For one thing, you must remain committed to understanding who your Brand Lovers are. The success of your organization depends on your ability to connect effectively with your Brand Lovers. If ...

Get Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.