Chapter . Task Success, Difficulty and User Ratings
In this study, we observed users conducting tasks across a broad spectrum of sites including sites with and without customization. The most interesting findings illustrate a difference not just between non-customization and customization sites, but also a difference between Interface Customization and Product Customization.
Lower Task Success On Product Customization Websites
For each task, we tracked whether or not a user successfully completed a task and to what degree, using this scoring scale:
• | 0% | (Failure) |
• | 25% | (Partial) |
• | 50% | (Partial) |
• | 75% | (Partial) |
• | 100% | (Success) |
The average success scores for Interface Customization (i.e., iGoogle, My Yahoo! And Pageflakes) is equal to that of non-customizable sites. ...
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