Interface Customization allows users to configure an entire interface or select pages so that they meet their needs. It can be enlisted to:
Encourage reliance on and loyalty to a web property
Increase efficiency and effectiveness by limiting the scope of the site to only those things that are applicable to a specific user
Custom homepage offerings are an example of Interface Customization (i.e., iGoogle, My Yahoo!, Pageflakes). Also, many organizations employ customizable start pages (i.e., intranet) and customizable account summaries (i.e., banks) to meet the needs of their users. Much of the best and worst of Interface Customization is illustrated by the personalized homepage offerings; therefore, we included several ...