7.0 Introduction

This final chapter presents promotional ideas that cannot easily be shoehorned into other chapters. In that sense, it is both the most uncoordinated, but also the most creative and open-ended chapter in the book.

Its diversity asks the question about what may – or may not – be considered a good idea to help you promote a message, service or product. There is no simple answer to that, except to make the comment that whatever it is, it should be ingenious, memorable, interactive, easy to print on, easy to assemble and apparently so ‘obvious’ that it leaves someone wondering why they hadn’t thought of it first (such a reaction is always the test of a great design, in any form).

Its diversity also asks you, the ...

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