2. Dunia Finance LLC

Analytics function has been a true franchise builder for Dunia since our launch, driving targeted cross-sell by focusing on all three Rs of consumer banking: risk, revenue, response.

—Ali Hurbas

Introduction

Ali Hurbas, head of the Strategic Analytics Unit (SAU) at Dunia Finance LLC (Dunia), the Abu Dhabi–based financial services company, was in an emergency meeting in Dunia’s Dubai office with Rajeev Kakar and his management team in early October 2012. Kakar, executive director and founding CEO of Dunia and, concurrently, executive vice president and regional CEO for central and eastern Europe, the Middle East, and Africa for Fullerton Financial Holdings, was a veteran of the banking industry, with more than 25 years of ...

Get Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.