Preface

 

Now more than ever we hear that employee engagement is a thing of the past. We are not sure if this is true, but we are certain that people do not become engaged in the same way as they did before. We believe that people do become engaged, but what has changed is to whom do we become engaged and how do we handle that engagement.

The question is: How do employees become engaged?

In years past, engagement was more directed at “names” and “brands.” However, as employees and management have developed closer relationships, those relationships have gained value and importance. As a manager or business owner, you are fundamental for the growth, maintenance, maturity, and sustainability of engagement in your company as well as with your ...

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