What are marketers finding to be the most common issues when making the transition to the Internet?
Understanding new audiences and meeting their needs
Making the transition from communicating as a mass-market company to the individual online consumer (and instant two-way communication)
Acknowledging new competition that was not a consideration pre-Internet
Opportunity number 1: New relationships are formed with new audiences as traditional businesses go online. So, for example, in the case of the Arts & Entertainment Network (A&E), its Biography.com Web site invites younger groups to partake in the site with a searchable database of 25,000 interesting biographies. Because of younger audiences, ...