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Cyberbranding: Brand Building in the Digital Economy by Deirdre Breakenridge

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Avoiding the “Rushed” Vision

Maybe it’s a “cash galore internet economy”[3] that focuses on passion and timing but neglects the vision in its entirety. When it comes to venture capital and angel funding (equity funding whereby the investor obtains stock in a company), strategies differ. Start-up companies on the Internet that receive angel funding usually tend to have semideveloped visions (but that is considered acceptable), and venture capital requires companies to fully develop their visions postlaunch into implementation phases (but that’s a catch-22 in a compressed time frame). And much as the new Internet companies would like to slow down and not rush from concept to launch phase, it just isn’t happening for many of them. This really has ...

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