Cyberbranding: Brand Building in the Digital Economy

Chapter 14. Ethics on the Internet

Objective: For cyberbranders to understand that Internet ethics encompass an enormous area, worthy of entire books. As these ethics unfold, certain issues that pertain to cyberbranding must be addressed. This chapter offers a quick walkthrough of prominent ethical issues that have surfaced on the Internet, with insight into the following areas: Broadcast ethics of the past Ethical beginnings on the Internet Privacy, fraud, and other Internet issues Industries developing ethics A cyberbrand’s road to ethics