A Cyberbrand’s Road to Ethics
In the spirit of open communication, and as clear standards are devised, here’s how companies and professional branders can take an aggressive stance on privacy issues:
Develop a clear privacy clause that defines the collection of data on customers.
Ask customers for permission to collect data.
Provide up-front information about the transfer of data to third parties (if any).
Inform customers how information is used.
Give clients access to review and update information.
State policies on how records are kept secure.
Explain policies regarding accidental leaks or theft by third parties.
Analyze the type of information the company needs to collect and what is necessary for accurate profiling—eliminate any information that ...