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Cyberbranding: Brand Building in the Digital Economy by Deirdre Breakenridge

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A Cyberbrand’s Road to Ethics

In the spirit of open communication, and as clear standards are devised, here’s how companies and professional branders can take an aggressive stance on privacy issues:

  • Develop a clear privacy clause that defines the collection of data on customers.

  • Ask customers for permission to collect data.

  • Provide up-front information about the transfer of data to third parties (if any).

  • Inform customers how information is used.

  • Give clients access to review and update information.

  • State policies on how records are kept secure.

  • Explain policies regarding accidental leaks or theft by third parties.

  • Analyze the type of information the company needs to collect and what is necessary for accurate profiling—eliminate any information that ...

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