Chapter 21. Relationship-Building Tactics with the Media

Objective:

To learn to use the Internet to enhance a relationship with the media and increase PR campaign results. When it comes to public relations, the audience that needs to be addressed, first and foremost, even before the client, is the media. It’s the media that will spread the third-party endorsement on behalf of the brand. PR relationship-building tactics and other topics of interest include:

  • A quick PR relationship-building test

  • Don’t let yourself be labeled as the non-PR professional

  • First things first—nail down the relationship-building basics

  • Technology to enhance relationships

When it comes to public relations, the audience that needs to be addressed, first and foremost, even ...

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