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Cyberbranding: Brand Building in the Digital Economy by Deirdre Breakenridge

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A Quick PR Relationship-Building Test

Here’s a quick PR quiz called, “Who am I? Guess my nickname.” Test your PR knowledge with 10 simple statements that should enable you to reveal the character’s identity by the tenth statement. Good luck.

  1. I call myself a PR person.

  2. I want to get “ink” for my company, and I am trying to make as much noise as possible.

  3. I send out at least six news releases a week (sometimes more) that alert the media to anything and everything that happens in my company—even when I receive editorial publicity from another outlet, I let other media contacts know where they can read the story.

  4. I follow up with the media to see if they receive my press releases. Sometimes I call every day and leave messages until I get them on the ...

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