Endnotes

  1. “How to Hire and Get the Most from Outside PR Counsel,” O’Dwyer’s PR Daily, October 2000.

  1. Ibid.

  1. Public Relations Tactics, Bronze Anvil Winners, October 2000.

  1. Ibid.

  1. Ibid.

  1. www.pharmaton.com, “Stand up for Leg Health Survey Results,” May 2000.

  1. “How the UK’s DeskDemon.com Used Scantily Clad Males to Generate Press Internets,” MarketingSherpa.co.uk, September 2000.

  1. Vicki Hudson, “How Advertising Differs from Public Relations,” Small Business Administration, January 1999.

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