Appendix 7

News groups

News groups are an essential tool for the marketer. They represent discussions on particular topics and as such are a vital market segmentation tool. Used effectively they provide an ideal communication channel with your target audience.

News groups on the Internet are provided by the Usenet system. Unlike e-mail, which is usually ‘one-to-one’, Usenet is ‘many-to-many’. To many people, Usenet is the Internet where over 100 million characters a day are entered into the system – nearly an encyclopaedia's worth of writing. These are like conversations with a group of like-minded individuals. It is similar to e-mail in style but unlike e-mail, which is one-to-one, it is one-to-many. Anyone can ‘listen in’ on the conversation ...

Get Cybermarketing, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.