Appendix 7
News groups
News groups are an essential tool for the marketer. They represent discussions on particular topics and as such are a vital market segmentation tool. Used effectively they provide an ideal communication channel with your target audience.
News groups on the Internet are provided by the Usenet system. Unlike e-mail, which is usually ‘one-to-one’, Usenet is ‘many-to-many’. To many people, Usenet is the Internet where over 100 million characters a day are entered into the system – nearly an encyclopaedia's worth of writing. These are like conversations with a group of like-minded individuals. It is similar to e-mail in style but unlike e-mail, which is one-to-one, it is one-to-many. Anyone can ‘listen in’ on the conversation ...
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