Chapter Three

Dare to Stand Out

Differentiate Yourself and Become Your Own Best Advocate

Personal branding is the ultimate investment in yourself. If you don't, why should you expect anyone else to?

Rachel Quilty, Author of Brand Yourself

You must dare to stand out to get noticed. Only by being noticed will you rise to lead.

I learned this lesson the hard way when I was pretty fresh out of college, working in a middle-management role in a big corporation. I had heard about an opening in another department and, intrigued, looked into it. As soon as I did, I realized I really wanted the job. So I approached my boss. He listened, and he not only gave me his blessing but also volunteered to go to the hiring manager, let him know about my interest, ...

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