Darn Easy: Work Half as Hard, Earn Twice as Much, While Living the Life of Your Dreams

Building Networks, Influences, and Teams

Brian has a real estate background. He was always in the top percentage for the real estate firm RE/MAX International. Why he was a success seemed so simple to him that he never understood why everybody else wasn’t successful, too. He realized that much of his success came down to maintaining a simple list of names.

He would send out a letter to all his past clients and all his prospects once a month. This was before e-mail. He would give information of possible interest and value: the state of the market, ...