© Dr. Ossama Embarak 2018
Dr. Ossama EmbarakData Analysis and Visualization Using Pythonhttps://doi.org/10.1007/978-1-4842-4109-7_2

2. The Importance of Data Visualization in Business Intelligence

Ossama Embarak1 
Higher Colleges of Technology, Abu Dhabi, United Arab Emirates

Data visualization is the process of interpreting data and presenting it in a pictorial or graphical format. Currently, we are living in the era of big data, where data has been described as a raw material for business. The volume of data used in businesses, industries, research organizations, and technological development is massive, and it is rapidly growing every day. The more data we collect and analyze, the more capable we can be in making critical business decisions. ...

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