Objectives, Hypotheses or Questions, and Aims


Objectives are the broader reasons or purposes for the undertaking. Hypotheses are proposed explanations for observable phenomena. Research questions pertain to exploratory studies where the outcome is not necessarily predictable. Aims are the general methods or approaches that will be used to test the hypotheses or explore the research questions.


Open with a brief statement about the purpose of the inquiry. The objective or purpose of the study is its potential significance and impact on the field in the case of scientific investigation, or on the client’s strategy or operations if you are working for a commercial or advocacy group. Here are some examples of objectives: ...

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